How Banibeans specialty coffee began?

The story and the idea of the specialty coffee brand was born when I was 16 years old. I didn’t like coffee very much, mostly because of the taste. In fact, I always found coffee very bitter. It seemed strange to me that people would not care if their morning coffee was bitter.

I looked into the actual production processes, the roasting and, finally, the preparation. I found that roasting can really make a difference to the taste. At the same time, I also found out that there is a lack of specialty coffee micro-roasters in Slovenia. And that’s why, in 2018, when I was still 17, the Banibeans brand was born.

Slowly, I gained more and more knowledge about brewing and roasting, and so I upgraded my range and products. And today it stands, an online shop with really high quality specialty coffees, freshly roasted twice a week (Wednesday and Saturday) in Ljubljana. Careful roasting ensures the development of a unique taste and aroma in the coffee beans.

I want to give people the opportunity to drink really high quality, light roasted and balanced specialty coffee.


As roasting is probably the most important part of coffee production, I pay a lot of attention to roasting. I swear by light roasting, because it preserves the unique flavors that are present in each coffee cherry.

Luka Banovic, Banibeans